Three Things Chobani Gets Right: A Recipe For Success

Courtesy of Chobani.com

Written by: Celina Inan 

Have you ever taken a bite of something and instantly fell in love? That’s exactly how I felt the first time I tried Chobani. Chobani continues to build brand awareness through a combination of storytelling, customer engagement and developing new products. This organization created a strong online presence by not just offering a high-quality product but also being open and communicating directly with its audience. The brand uses real ingredients and always finds new ways to create unique yogurt flavors to share with customers. Here are three things that Chobani has me going back for more.

One of the ways Chobani strengthens its brand awareness is through its ability to share a story. The organization makes the brand feel personal and has a genuine mission behind it. For example, Chobani highlights a commitment to improving communities through initiatives such as supporting local dairy farmers and creating opportunities for individuals who are not as privileged. This strategy of storytelling creates a sense of trust and connection with consumers.

The organization continues to engage with consumers on social media to generate a sense of community. Chobani’s engagement online consists of listening to the feedback from the target audience and responding to comments. Chobani also actively adapts products based on what its consumers want. Chobani understands how to keep consumers interested through doing social media polls and sneak peeks into all of its new products.

Chobani promotes on-the-go yogurt drinks as a perfect option for busy people, especially for college students like me. The drinks demonstrate easy accessibility and convenience. The sleek packaging makes them great for mornings when I am running late or even between classes. This organization also highlights how these drinks are packed with protein, from 15 to 30 grams, which makes them an excellent choice for a quick breakfast.
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Are you interested in learning how organizations build such successful brands? Rock PRSSA can help share insight into how organizations can create brand awareness with an audience through storytelling, developing unique products and engaging with consumers. I am always excited to see what ideas Chobani does next!